A straightforward, plain-English proposal for revamping the Grant Handling website — built around how customers actually browse, compare and buy materials handling equipment online.
Grant Handling has real credibility — 44+ years in the industry, sole UK distributor of Heli forklifts, over 130 engineers and 7 depots nationwide. That's a strong story. The website, however, doesn't yet make it easy for a visitor to browse products properly, understand what to buy, or get a quote without picking up the phone. We'd like to rebuild the site around a clearer shopping journey, a proper enquiry and quote pipeline, and a simple admin panel your own team can use to update products, prices, photos and offers whenever needed — without waiting on a developer.
This is a revamp, not a rebuild from nothing. The product range, the pricing, the service network — all of that stays as your real strength. What we're changing is how it's presented, how a visitor moves through it, and how easily your team can keep it updated.
Said respectfully — none of this is a criticism of the business. It's simply what we noticed after going through the site as a customer would, on both desktop and mobile.
The homepage lists nine or more separate services as flat blocks — Hire, Rental & Finance, Service & Parts, Training, Diesel/Gas, Electric, Warehouse Equipment, Used Trucks, Careers — with no clear starting point. A first-time visitor has to work out where to go, rather than being guided.
Products are listed as plain text runs of specifications — weight, amp-hours, battery type, fork length — rather than a clear, scannable comparison. Someone trying to choose between a 1500kg and 1800kg electric pallet truck currently has to read paragraphs to spot the difference.
There's no consistent path from "I'm interested" to "I've enquired". Some pages route to a phone number, some to an email address, some to a generic contact form. For big-ticket items like reach trucks or used forklifts, there's no proper "request a quote" step that captures what the buyer actually needs.
We noticed different contact numbers appearing on different pages, and seasonal messaging (Christmas delivery deadlines) still showing on pages well outside that season. This points to content being edited page-by-page rather than managed centrally — an easy thing to fix with the right admin setup.
Specification-heavy product pages are difficult to read on a phone, with dense text blocks rather than a clean, tappable layout. Given how many buyers now research equipment from the warehouse floor or on the move, this is worth fixing properly.
A simple side-by-side of what changes for your visitors and your own team.
Four goals guide the whole rebuild.
A clear, repeatable path for every visitor: discover a product, compare it against others, then enquire or request a quote — with no dead ends or guesswork about who to contact.
Clean product cards and comparison tables for pallet trucks, stackers, forklifts and attachments, so specifications are easy to scan and compare at a glance.
Enquiries and quote requests captured consistently and routed to the right person, so nothing gets lost between a visitor's interest and your sales team's follow-up.
A proper admin panel so your own team can update products, prices, photos, offers and copy directly — no developer required for day-to-day changes.
A focused scope that matches the size and complexity of the current site, without turning this into an oversized project.
Gives every type of visitor — buyer, hirer, service customer, jobseeker — an obvious next step within seconds of arriving.
Turns dense spec paragraphs into something a buyer can actually compare in seconds.
Replaces the current mix of phone numbers and generic forms with one consistent, trustworthy path to enquire.
Gives these genuinely strong offerings (130+ engineers, 7 depots, RTITB-accredited training) the visibility they deserve, rather than being buried as homepage blocks.
A dedicated, easy-to-browse listing for the 300+ used trucks in stock, rather than a long undifferentiated list.
The part that keeps this website useful long after launch. Your team manages it, not us.
Right now, interest can quietly fall through the cracks between browsing a product and actually contacting Grant Handling. We'd like to close that gap.
Lands on a product category, e.g. Electric Pallet Trucks, from Google or a referral.
Clean comparison of capacity, battery type and price across the range, side by side.
One obvious button — "Get a Quote" or "Add to Enquiry" — not a choice between three contact methods.
A short form captures what they need — quantity, delivery, finance or purchase — in one step.
The right person receives the enquiry immediately, with full context, ready to follow up.
Given the size of the product catalogue, the number of service lines, and the depth of the admin panel involved, this is a larger piece of work than a simple brochure-site refresh — and the estimate reflects that honestly.
This covers a full revamp of the Grant Handling website: restructured navigation, a proper product comparison layer, a working quote and enquiry pipeline, and a full admin panel for your team to manage products, prices, photos and copy independently.
This isn't a small brochure site — it's a working shop, a quote pipeline, and an admin system your team will use every day. £2,900 reflects the level of integration and depth involved in building that properly, rather than a stripped-back version that needs revisiting in a year.
To keep this simple: £2,900 covers a properly rebuilt website with a real product comparison layer, a working quote pipeline, and a full admin panel your team can use independently. Anything beyond that — live stock syncing, finance calculators, depot finders — is additional, and we'll always agree the number with you before starting any of it. Click "Quoted separately" next to anything of interest, and it'll open a ready-written email straight to us.
Given the product catalogue, quote pipeline and admin panel involved, this is a slightly longer build than a simple brochure site — but still tightly scoped.
We map the full product range, service lines, and existing content, and agree the new site structure together.
We design the navigation, product comparison layout, and quote pipeline, then design the visual look and feel — mobile-first throughout.
The site is built, product catalogue and comparison tools are wired up, and the admin panel is set up and tested.
You review the full site and admin panel, and we make adjustments based on your feedback.
The site goes live, and we walk your team through using the admin panel — updating products, prices, photos and offers.
This is one of the most important parts of this proposal.
Add new equipment, change prices, swap photos, and mark items as sold or out of stock — directly, without needing us involved for routine changes.
Update seasonal promotions, delivery deadlines and homepage messaging from one place, so nothing outdated lingers on the site.
One central place to manage phone numbers and addresses, so the whole site stays accurate automatically.
For anything bigger down the line, we're happy to help — but daily changes shouldn't need to wait on a developer.
Every page and every step of the quote pipeline is built to guide a visitor toward an actual enquiry.
Venu holds a Master's in Marketing from Durham University, and understands how UK trade and industrial buyers evaluate a supplier online.
We've built product comparison layers and lead pipelines before — this isn't our first working shop.
We design the admin panel with your team in mind from day one, not as an afterthought at the end.
Beyond websites: Indiefluence is a full-fledged marketing and software development company. Alongside web builds, we also handle digital marketing, branding, and identity work — you're welcome to see the full range at indiefluence.space.
Confirm the objective — agree together on a clearer sales funnel, better product display, and full in-house content control as the goals.
Confirm the product range — which categories and listings need to be included at launch.
Agree final costing — confirmed once scope is settled, around the £2,900 estimate or adjusted if extras are added.
Begin with the funnel & structure — navigation and product comparison mapped out first, as the foundation for everything else.
Schedule a follow-up call — to walk through this proposal together and answer any questions.
No pressure, no jargon — just a straightforward conversation about what would help the business most.